Sales Automation
AI Lead Pipeline for a Sales Team
An automated lead-qualification and routing system that lets a small sales team handle high inbound volume without drowning in manual triage.
80%
less manual sorting
3x
faster first response
24/7
automated triage
The challenge
The team was receiving 200+ inbound leads a week across forms, email, and ads. Reps read, scored, and routed each one by hand, spending more time on data entry than on selling. Response times slipped and good leads went cold.
The approach
- 01
Mapped the existing lead sources and CRM fields, and defined what a qualified lead actually looks like.
- 02
Built an n8n pipeline that captures every inbound lead, then enriches and deduplicates it automatically.
- 03
Scored intent with an LLM and routed each lead to the right rep with instant, personalized first-touch follow-up.
- 04
Added monitoring and a human override so the team stays in control of edge cases.
Architecture
AI Lead Pipeline for a Sales Team architecture. Main flow: Inbound lead, then Enrich + dedupe, then AI qualify, then Route + assign, then Auto follow-up. Connected paths: Enrichment APIs feeding Enrich + dedupe; Human override as a conditional path from AI qualify.
Curious how this was built?
The full experience and skill set behind it are on the resume.
View resume